Wednesday, June 2, 2010

Place & Distribution - The 7 Ps of Marketing

Welcome to my third post for the 7 Ps of Marketing, Place.

So far, in the previous posts on the 7 Ps of Marketing you have been given valuable tips to clearly define your product and tips to help you price your work. Today you will discover Place and ideas of distribution for your printmaking products.

Where are you products or services available from? Write down your answers and try to think of all the additional places your work could be available for sale.

By increasing the amount of places you have your printmaking products available you increase your opportunities for income getting you closer to your goal of running a sustainable printmaking business sooner.

Think outside the box to come up with creative partners who could help you sell your work. Listed below are a few suggestions to get you thinking.

  • Your own Internet Website 
  • Facebook
  • Public Gallery-exhibition
  • Commercial Galleries-on consignment
  • Art & Craft Markets
  • Retail Sector
  • Development Sector
  • Architect Firms
I have shared with you my thoughts on the importance of distributing your work in as many places as possible so you can build on this list for your own financial freedom.

To your printmaking success.
Jo Lankester

P.S Discover the secrets to running a sustainable printmaking business from your home studio at
P.P.S The nearest way to glory is to strive to be what you wish to be thought to be.

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