Today I am going to discuss reaching your target audience. You may wonder what this actually means, well it is marketing and a key part of surviving as an artist is selling your work to a target group of people. You need to understand that in your art practice you are running a business and to survive you need to learn basic business skills such as marketing.
You may be saying right now that you are not good at promoting yourself and that your skills are in producing your art. This is where you need to set yourself some small goals so you can overcome these fears of becoming a marketer within your printmaking business.
Ask yourself if you are making 100% of your income from your printmaking practice, if not what percentage of your income is supplemented by other means such as working in a coffee shop. Then ask yourself what do I need to do to be making 100% of my income from my printmaking practice?
Simple, know what you have to offer and knowing who to market to.
I have shared with you what reaching your target audience is and I will give you more tips on reaching your target audience in my next post.
Happy Printmaking!
Warmly,
Jo Lankester
P.S Discover how to run a sustainable printmaking business www.howtogetstartedinprintmaking.com
P.P.S All successful men and women are big dreamers. They imagine what their future could be, ideal in every respect, and then they work every day toward their distant vision, that goal or purpose.
Brian Tracy
How to Profit from the Art Print Market
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