Printmaking: Choosing The Right Marketing Mix

Welcome and thank you for taking the time to read my blog on printmaking.

Today I will share with you questions which you can ask yourself to better help you identify the right marketing mix for your printmaking passion, business and overall goals. You may need to change you marketing mix as your career develops and your work moves in new directions.

• What am I making and offering audiences?
• What is my printmaking product range?
• What are the important features of my work and unique selling points?
• What benefits am I providing?
• What is my overall marketing objective?
• What is my budget?
• Who is my audience?
• What are the best ways of distributing my work?
• What prices will I charge?
• How will I promote my work?
• Who can help me promote and sell my work?

I have given you eleven powerful questions to help you identify your audience and your printmaking product rang by answering these questions you will develop strategies required to reach your target audience.

Happy Printmaking!

To Your success.

Warmly,

Jo Lankester

P.S Discover the potential of reaching your target audience www.howtogetstartedinprintmaking.com
P.P.S You can have anything you want, if you want it badly enough. You can be anything you want to be, do anything you set out to accomplish if you hold to that desire with singleness of purpose.
Abraham Lincoln

The Original Print: Understanding Technique in Contemporary Fine Printmaking

Printmaking: 7 Steps to Reaching Your Target Audience

Hello, and welcome to my blog on printmaking.

I am going to share with you 7 steps to reaching your target audience, these are important aspects of your marketing strategy for your printmaking business which you will need to embrace. These will help you connect with your target audience by;

1. producing your artworks
2. generating interest in your printmaking practice
3. responding to the interest
4. displaying your artworks
5. building your reputation as a printmaking artist
6. obtaining new sales
7. generating repeat business

I have mentioned in my previous posts and I will keep reminding you that marketing is a fundamental part of building a sustainable printmaking business. You will need to engage with marketing and over time you will become more comfortable and confident with this aspect of your printmaking business. 

It's not a just a matter of creating limited edition prints or artists books and the right audience mysteriously appears. 

Each and every printmaking artist's audience will vary and can consist of a range of people that may include: your contemporary printmaking artists, friends, family, one-off buyers, collectors, exhibition visitors, curators, directors of public or commercial galleries.

You can employ a range of different marketing techniques to reach your intended audience. Have a think about where your strengths are within these 7 steps that I have shared with you and the areas on which you can to improve.

Happy Printmaking!

To Your Success.

Warmly,

Jo Lankester

P.S Discover the secrets to building a sustainable printmaking business www.howtogetstartedinprintmaking.com

P.P.S You and I are essentially infinite choice-makers. In every moment of our existence, we are in that field of all possibilities where we have access to an infinity of choices.

Deepak Chopra

Contemporary Australian Printmaking: An Interpretative History

Printmaking: Reaching your Target Audience

Hello, welcome to my blog.

Today I am going to discuss reaching your target audience. You may wonder what this actually means, well it is marketing and a key part of surviving as an artist is selling your work to a target group of people. You need to understand that in your art practice you are running a business and to survive you need to learn basic business skills such as marketing.
You may be saying right now that you are not good at promoting yourself and that your skills are in producing your art. This is where you need to set yourself some small goals so you can overcome these fears of becoming a marketer within your printmaking business.
Ask yourself if you are making 100% of your income from your printmaking practice, if not what percentage of your income is supplemented by other means such as working in a coffee shop. Then ask yourself what do I need to do to be making 100% of my income from my printmaking practice?
Simple, know what you have to offer and knowing who to market to.
I have shared with you what reaching your target audience is and I will give you more tips on reaching your target audience in my next post.

Happy Printmaking!
Warmly,
Jo Lankester

P.S Discover how to run a sustainable printmaking business www.howtogetstartedinprintmaking.com
P.P.S All successful men and women are big dreamers. They imagine what their future could be, ideal in every respect, and then they work every day toward their distant vision, that goal or purpose.
Brian Tracy

How to Profit from the Art Print Market