5 Steps to Understanding Your Printmaking Product: The 7 Ps of Marketing

Hello, today I am going to discuss one component to the 7 Ps of marketing and that is your Product.

Your product is what you distribute to your audience. To identify your printmaking product and services you will need to disassemble what you have to offer your audience. Think outside the square to gain an understanding of your printmaking product and services.

• What printmaking products or services do you currently offer? 
• List everything you can think of.
• What is your current product range? 
• List the full extent of your product range.
• What is your core product? 
• Your core product is not just what you produce for sale, it is selling a service or an experience the audience wants. It is about what the person will experience when visiting your exhibition or website. The atmosphere which is created. Think about the intangible feelings you can provoke when promoting your work and how this will influence the audience experience. The buyer wants to take that experience with them to their personal space. They are not buying the artwork but the experience or feeling it brings with it.
• What is your formal product?
• The formal product is your prints. The composition and the organisation of the constituent elements in the work. 
• What is your augmentable product? 
• What can you add in value to your what you already offer. You can offer extended knowledge to your audience by including an artist statement and biography to view for the duration of your exhibition. 
• Think about what your offering beyond the tangible artwork. By offering intangible products within the gallery setting such as an exhibition opening,  artist talks, Q & A session, and workshops you offer social networking opportunities and optimize and contribute to the experience of the audience adding value to your artwork. 
• Additional augmented products to accompany your exhibition within the gallery setting such as a catalogue and post cards  

I have shared with you 5 steps to understanding your printmaking product. These steps will not only give you a greater understanding of your printmaking products and services, it will get you closer to your goals.

Happy Printmaking!
To your success.
Warmly,
Jo Lankester

P.S For your free printmaking report go to www.howtogetstartedinprintmaking.com
P.P.S Remember, happiness doesn't depend upon who you are or what you have, it depends solely upon what you think.
Dale Carnegie


Making Monotypes Using a Gelatin Plate

Printmaking: The 7 Ps of Marketing

Hello, welcome to my blog about printmaking and identifying your target audience.

In my recent posts I have discussed marketing principle to help you achieve financial freedom earning 100% of your income from your printmaking practice. Today I am going to teach you the 7 Ps of marketing to help you identify your target audience and reach your financial goals.

• Product
• Price
• Place
• Promotion
• Position
• People
• Progressive

What I have taught you today is powerful but simple. The 7 Ps of marketing will give you confidence to market your printmaking in a contemporary art world which is a complex system. There are many paths an artist can traverse to make a sustainable living in the art world. In the coming blog posts I will break down each point to give you an even deeper understanding of the 7 Ps of marketing to help you choose the right marketing mix for your target audience.

Happy printmaking!

To your success,

Warmly,

Jo Lankester

P.S How would you like to discover the secrets to building a sustainable printmaking business, simply go to www.howtogetstartedinprintmaking.com

P.P.S If you deliberately plan on being less than you are capable of being, then I warn you that you'll be unhappy for the rest of your life.

Abraham H. Maslow

Printmaking in America

Printmaking: Choosing The Right Marketing Mix

Welcome and thank you for taking the time to read my blog on printmaking.

Today I will share with you questions which you can ask yourself to better help you identify the right marketing mix for your printmaking passion, business and overall goals. You may need to change you marketing mix as your career develops and your work moves in new directions.

• What am I making and offering audiences?
• What is my printmaking product range?
• What are the important features of my work and unique selling points?
• What benefits am I providing?
• What is my overall marketing objective?
• What is my budget?
• Who is my audience?
• What are the best ways of distributing my work?
• What prices will I charge?
• How will I promote my work?
• Who can help me promote and sell my work?

I have given you eleven powerful questions to help you identify your audience and your printmaking product rang by answering these questions you will develop strategies required to reach your target audience.

Happy Printmaking!

To Your success.

Warmly,

Jo Lankester

P.S Discover the potential of reaching your target audience www.howtogetstartedinprintmaking.com
P.P.S You can have anything you want, if you want it badly enough. You can be anything you want to be, do anything you set out to accomplish if you hold to that desire with singleness of purpose.
Abraham Lincoln

The Original Print: Understanding Technique in Contemporary Fine Printmaking

Printmaking: 7 Steps to Reaching Your Target Audience

Hello, and welcome to my blog on printmaking.

I am going to share with you 7 steps to reaching your target audience, these are important aspects of your marketing strategy for your printmaking business which you will need to embrace. These will help you connect with your target audience by;

1. producing your artworks
2. generating interest in your printmaking practice
3. responding to the interest
4. displaying your artworks
5. building your reputation as a printmaking artist
6. obtaining new sales
7. generating repeat business

I have mentioned in my previous posts and I will keep reminding you that marketing is a fundamental part of building a sustainable printmaking business. You will need to engage with marketing and over time you will become more comfortable and confident with this aspect of your printmaking business. 

It's not a just a matter of creating limited edition prints or artists books and the right audience mysteriously appears. 

Each and every printmaking artist's audience will vary and can consist of a range of people that may include: your contemporary printmaking artists, friends, family, one-off buyers, collectors, exhibition visitors, curators, directors of public or commercial galleries.

You can employ a range of different marketing techniques to reach your intended audience. Have a think about where your strengths are within these 7 steps that I have shared with you and the areas on which you can to improve.

Happy Printmaking!

To Your Success.

Warmly,

Jo Lankester

P.S Discover the secrets to building a sustainable printmaking business www.howtogetstartedinprintmaking.com

P.P.S You and I are essentially infinite choice-makers. In every moment of our existence, we are in that field of all possibilities where we have access to an infinity of choices.

Deepak Chopra

Contemporary Australian Printmaking: An Interpretative History

Building a Sustainable Printmaking Business: Marketing

Hello, thank you for reading my blog on building a sustainable printmaking business.

Today I will discuss marketing and the relationship between you and your customer.
Some artists think marketing is selling out.....but is it? The Arts Marketing Centre of Chicago website defines marketing as the: ....the process by which you come to understand the relationship between your product and your customer.

Marketing is a sequence of processes and steps defining what you want to achieve in your printmaking business. This is achieved through knowing what you have to offer and also knowing your buyer. Building a relationship with your customer to satisfy their needs and wants by exchanging goods, services (or ideas) for something of value, a neutral exchange.

To know and understand your customer's needs you need to continually ask yourself, how can I help you? This places the emphasis on the customer's needs as the starting point. By placing particular attention on your customer you are bridging the gap between an under confident potential buyer, who most likely will not buy, and  a confident recurring customer.

A contribution to the sequence of processes and steps for marketing your printmaking business is thinking outside the square to see what else of value you have to offer and how you can create an income, e.g. post cards, workshops, market stalls, boutique shops, retail outlets etc. Through creative marketing your printmaking business will generate a steady income, build a sustainable business and satisfy the needs of your customers.

Remember: Selling focuses on the needs of sellers' and marketing focuses on the needs of the buyer.

Happy Printmaking!
To your success,
Warmly,
Jo Lankester
P.S To discover more about reaching your target audience go to www.howtogetstartedinprintmaking.com
P.P.S Be miserable. Or motivate yourself. Whatever has to be done, it's always your choice.
Wayne Dyer

Handmade Prints: An Introduction to Creative Printmaking without a Press

Building a Sustainable Printmaking Business: Elevator Statement

Hello, welcome to my blog on building a sustainable printmaking business.

To build a sustainable business you need to start with a business plan, today I will talk about writing an elevator statement which will help you define your goals and current position and provide an inexpensive and productive promotional tool for your printmaking business.

An elevator statement is a business term given to describe a short concise and compelling statement about a business or business situation that can be told in the time that is takes for an imaginary elevator ride of two floors.

The artist's elevator statement is a powerful tool which you can rehearse in advance of an exhibition opening, art fair, workshops or at any opportunity given to promote your art practice and business.
It is exciting when you are able to articulate clearly and confidently about what you do and where you are taking your printmaking business. This can be difficult to begin with but by writing down a short script which you can practice and perfect over time you're getting people to appreciate what you do and that you're open for business. It's also about having a deep down, soul connected sense of who you are.

To create your elevator statement think about how you can introduce yourself by taking a good hard look at your business plan, your goals, and understanding your product and what you have to offer. You'll find that all you need is there: in your plan and in your mind already. It's why you started printmaking in the first place.

Think hard about your art practice and what your area of specialty is within the broad discipline of printmaking, what is it that you produce and services you provide and how they are unique to your business which makes you different from everyone else.

Through practice your elevator statement will become second nature and your printmaking hobby will develop into a sustainable business. This process will also be the foundation of your business plan allowing you to clarify and strengthen the direction of your printmaking business.

So now that I have given you tips on writing an elevator statement go and start creating one for yourself. You will be amazed at the confidence this will give you to describe your printmaking business to prospective clients and businesses.

Happy Printmaking!
Warmly,
Jo Lankester

P.S Imagine knowing the secrets to finding your target audience and achieving continued success as an artist www.howtogetstartedinprintmaking.com
P.P.S They can because they think they can.
Virgil

Art & Reality: The New Standard Reference Guide and Business Plan for Actively Developing Your Career As an Artist

Printmaking: Marketing Principles

Hi, thanks for taking the time to read my blog on printmaking.

Yesterday I told you what reaching your target audience is, marketing and how this is a fundamental component to running a sustainable printmaking business and today I am discussing marketing principles.
Know what you have as a product and know who to market to.
Think about finding people who you want to influence as your audience. Sharpen your focus on who you're marketing to and only spend time and money on your target audience. You do not want to be using the shot gun approach which is spraying your marketing over a very large area, focus your marketing attention for better results.
Something else to think about is most of us invite our mates to our openings and more often than not our mates are not the ones who buy art. So focus on people in your community who provide you with the most opportunity e.g. architects, building developers, Interior designers, boutique shops, hotel/motels etc.

Today I have discussed marketing principles which will increase your ability to create 100% of your income from your printmaking practice, start thinking about you printmaking passion as your business. Tomorrow I will discuss getting into the minds of your audience.

Happy Printmaking!
Warmly,
Jo Lankester
P.S Discover how to turn your printmaking passion into profits go to www.howtogetstartedinprintmaking.com
P.P.S There are those who dream and wish and there are those who dream and work.
Jeune.E. McIntyre.

The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything

Printmaking: Reaching your Target Audience

Hello, welcome to my blog.

Today I am going to discuss reaching your target audience. You may wonder what this actually means, well it is marketing and a key part of surviving as an artist is selling your work to a target group of people. You need to understand that in your art practice you are running a business and to survive you need to learn basic business skills such as marketing.
You may be saying right now that you are not good at promoting yourself and that your skills are in producing your art. This is where you need to set yourself some small goals so you can overcome these fears of becoming a marketer within your printmaking business.
Ask yourself if you are making 100% of your income from your printmaking practice, if not what percentage of your income is supplemented by other means such as working in a coffee shop. Then ask yourself what do I need to do to be making 100% of my income from my printmaking practice?
Simple, know what you have to offer and knowing who to market to.
I have shared with you what reaching your target audience is and I will give you more tips on reaching your target audience in my next post.

Happy Printmaking!
Warmly,
Jo Lankester

P.S Discover how to run a sustainable printmaking business www.howtogetstartedinprintmaking.com
P.P.S All successful men and women are big dreamers. They imagine what their future could be, ideal in every respect, and then they work every day toward their distant vision, that goal or purpose.
Brian Tracy

How to Profit from the Art Print Market

Printmaking: Workplace Health & Safety-MSDS Methylated Spirits

Hello, thanks for taking the time to read my blog on printmaking.

To find the Material Safety Data Sheet (MSDS) for Methylated Spirits simply type the brand (Diggers) and product name (Methylated Spirits) into a search engine.
I have listed some of the content found on the MSDS for your reference.

Methylated Spirits also known as Denatured Alcohol; Metho; Denatured Ethanol; Industrial Methylated Spirits.
Non-Hazardous according to criteria of workplace Australia
Use: General purpose solvent
Ingredients: Ethyl alcohol   64-17-2                     95.8-99.9%
Water                               7732-18-5                 4.2-0.2%
Denaturant            <0.1% Denaturants may be one or more of the following: Methyl isobutyl ketone, fluorescein, diethyl phthalate, tertiary butyl alcohol, brucine sulphate or denatonium benzoate.
Health Hazard Information
Acute:
Ingestion: Irritating. May cause coughing, headache, dullness, abdominal spasm and diarrhoea.
Eye: Liquid and high vapour concentration are irritating and may cause watering of the eyes.
Skin: Mildly irritating. Contact with the product may defat the skin and may contribute to dermatitis.
Inhalation: Highly volatile. Vapours are irritating to the eyes, nose and throat and effect the central nervous system, causing coughing, headache, nausea and dizziness. Higher concentrations may cause unconsciousness and coma. Death may result from severe and continued exposure.
Chronic: inhalation and ingestion are the routes of entry into the body. The product defats the skin and prolonged or repeated contact may contribute to dermatitis.
Precautions for use:
Engineering control: Ventilation requirements depend on the quantity of product in use and the method of application. Ventilation should be sufficient to maintain vapour levels below the appropriate exposure standard. Use only in well ventilated areas unless forced air ventilation id employed, this is due to the fire hazard as well as the risks from inhalation. Local exhaust ventilation may be required.
Personal Protection: Requirements re dependant on working conditions, quantity of product in use and method of application. For minor use safety goggles and nitrile, neoprene, polyvinal chloride (PVC) or natural rubber gloves may be sufficient. If large quantities are in use; chemical resistant safety goggles, gloves or gauntlets and overalls. A half face respirator with organic solvent vapour filter is required unless the area is well ventilated. In confined or poorly ventilated areas use air supplied breathing apparatus. N.B. TAKE THE LIMITS OF ABSORPTION CAPACITY INTO ACCOUNT. CHANGE FILTERS REGULARLY.
For full safety report check the MSDS for the Methylated Spirits stored in your studio.

Happy Printmaking!
Warmly
Jo Lankester
P.S Discover how to turn your passion into profits at www.howtogetstartedinprintmaking.com
P.P.S There is no such thing in anyone's life as an unimportant day.
Alexander Woollcott


Making Art Safely: Alternative Methods and Materials in Drawing, Painting, Printmaking, Graphic Design, and Photography

Printmaking: Workplace Health & Safety MSDS Mineral Turpentine

 Welcome to my blog on printmaking.

In my last post I discussed the importance of knowing the safety standards for chemicals stored and used in your studio. Today I will continue to highlight aspects of the Material Safety Data Sheet (MSDS) for Mineral Turpentine
Mineral Turpentine
Other names: Turpentine Substitute

Mineral Turpentine Ingredients: Hydrocarbon liquid distilling under 300 degrees Celsius 64742-88-7 >98%

Benzene 71-43-2 <0.5%

Health Hazard Information: 
Acute:
Ingestion: Irritating. May cause symptoms of stomach pain, nausea and vomiting. Ingestion of large doses may cause unconsciousness. If vomiting occurs after ingestion, small droplets of the liquid may enter the lungs (aspiration) with the risk of chemical pneumonia being induced.

Eye: Irritating.

Skin: Mildly irritating. Contact with the product may defat and irritate the skin and contribute to dermatitis.

Inhalation: Product has low volatility so inhalation of hazardous quantities of vapour is unlikely to occur during normal use. However, if inhaled, vapours have anaesthetic properties and may cause headache, nausea and dizziness. Higher concentrations may cause unconsciousness and coma.

Chronic: Inhalation and ingestion are the routes of entry into the body. The product defats the skin and prolonged or repeated contact may contribute to dermatitis.

Advise to doctor: Because of the risk of aspiration, gastric lavage should only be undertaken after endotracheal incubation.
First Aid Procedures:

Ingestion: Never give an unconscious person anything to drink nor attempt to induce vomiting. Seek urgent medical advise
Eye: Hold eyelids open and rinse the eye continuously with a gentle stream of cleaning water for at least fifteen minutes. Seek medical attention.
Skin: Remove contaminated clothing and wash thoroughly with soap and water. Use water alone, if soap is unavailable. Apply a moisturising hand cream, if available. Seek medical attention if soreness or inflammation of the skin persists or develops.
Inhalation: Remove to fresh air. Keep warm and at rest. If breathing is laboured, hold in a half upright position (this assists respiration). Apply artificial respiration if breathing has stopped. Seek medical attention.
Precautions for Use
Engineering Control: Ventilation requirements depend on the quantity of product in use and the method of application> Work area should have good, mechanical ventilation. Local exhaust ventilation may be required if the product is sprayed.
Personal Protection: Requirements are dependant on working conditions, method of application and quantity of product in use. For minor use, safety goggles and PVC or natural rubber gloves may be sufficient. If large quantities are in use or if the product is being sprayed, chemical resistant safety goggles, gloves or gauntlets and overalls may be required. A half face respirator with organic solvents vapour filter may be required unless the are is well ventilated. If confined spaces use air supplied breathing apparatus. N.B. TAKE THE LIMITS OF ABSORPTION CAPACITY INTO ACCOUNT. CHANGE FILTERS REGULARLY.
Storage: Store in a flammables liquid area away from direct sunlight and below 25 degrees.
For a full safety report check the Materials Safety Data Sheet for the mineral turpentine currently in your studio. Remember to type the brand name as well as product name into a search engine to find the MSDS.

Happy Printmaking!
Warmly
Jo Lankester 
P.S Discover the secrets to reaching your target audience at www.howtogetstartedinprintmaking.com
P.P.S If you believe in what you are doing, then let nothing hold you up in your work. Much of the best work of the world has been done against seeming impossibilities.
Dale Carnegie

Non-toxic Printmaking (Printmaking Handbooks)

Getting Started in Printmaking: MSDS Sheets

Hello, thanks for reading my blog on printmaking.

The traditional printmaking studio is often home to toxic chemicals, in recent years there has been a conscious shift for printmaking artists to move towards a more green studio with the use of non toxic inks, grounds, stop outs and less harmful acids to both persons and the environment.
I highly recommend that you read and print a copy of the Material Safety Data Sheet for all chemicals including solvents and inks that you purchase for your studio.

Australia has a national company titled Chemwatch who provide businesses and companies computer-based chemical management and data systems. Their philosophy is "It's not the hazard, it's the risk"
To locate a MSDS for a chemical type into a search engine the company or product name including the name of the product, for e.g. Diggers Mineral Turpentine click on search.
Read and print off the MSDS sheet and keep all records in one place for quick reference when required.
Note if it is considered a hazardous or non hazardous chemical by the country you live.
This product is an Australian made product and the MSDS sheet is for use by Australian Workplace Safety Standards. These standards may change according to each countries safety standards.

Happy Printmaking!
Warmly
Jo Lankester
P.S Have you ever wondered why so many printmaking artists fail to sell their art on line then go to www.howtogetstartedinprintmaking.com
P.P.S All the breaks you need in life wait within your imagination. Imagination is the workshop of your mind, capable of turning mind energy into accomplishment and wealth.
Napoleon Hill

Health and Safety in Printmaking A Manual for Printmakers

Getting Started in Printmaking; Professional Development

Welcome to my blog on getting started in printmaking.

A very important element to getting started in printmaking is professional development. As a printmaking artists your skills will increase by attending Printmaking Workshops, Master Classes, Print Symposiums, Art Fairs and Conferences.

Attending Workshops and Master Classes allows you to learn the processes and techniques which have been pushed and manipulated by established printmaking artists or technicians in the production of their work. Most printmaking artists take a printmaking process and make it their own to develop contemporary techniques. You then have the ability to employ these techniques in your own work increasing your credibility as an artist.

The International Multi-Disciplinary Printmaking Conference IMPACT 7 Is to be held from 27-30 September 2011 and will be hosted by Monash University, Caulfield (Victoria), Australia.
You will have the opportunity to attend the delivery of Conference Papers, Exhibitions, Poster Presentations, Workshops and Demonstrations, Master Classes and Trade Fair.

Happy Printmaking!
Warmly
Jo Lankester

P.S Receive you free 7 Printmaking Expert Webinar Series at www.howtogetstartedinprintmaking.com

P.P.S Every human has four endowments- self-awareness, conscience, independent will and creative imagination. These give us the ultimate human freedom... The power to choose, to respond, to change.
Stephen Covey

The Contemporary Printmaker: Intaglio-Type & Acrylic Resist Etching

Getting Started in Printmaking; Caligo 'Safe Wash' Non-toxic Water-Washup Etching Inks

Welcome to my blog on getting started in printmaking.

Caligo Safe Wash' etching inks are a revolutionary printmaking product introduced to the market in 2005 by the Caligo Ink Factory who have been making inks for over 30 years. The inks are used primarily for etching, aquatint, line etc and are also suitable for collagraph, lino and relief printing.Caligo Safe Wash inks are oil-based inks that can be cleaned with soap and water without the use of harmful solvents. This ink range is the only oil based etching ink on the market that can be easily cleaned up with liquid hand soap or detergent and water.

Getting started in printmaking is now a safer choice for printmaking artists because the Caligo Ink Factory has worked hard to achieve the ISO 14001 Quality standard for the environment and make their inks with pigments that are free of toxic heavy metals like Chrome or Lead.
The inks handle beautifully just like a tradition oil based ink and comes in a fantastic range of colours.
I recommend that you use lightly damped paper and in some cases dry paper to print. The inks do not contain any driers you can add a small amount of cobalt or manganese driers if desired.
The inks are available in 75 & 150 ml tubes and 250 & 500 gm tins.

Happy Printmaking!
Warmly,
Jo Lankester

P.S Are you interested in printmaking and want to discover how to make limited edition prints and reach your target audience? Visit www.howtogetstartedinprintmaking.com and discover how.

P.P.S What we can or cannot do, what we consider possible or impossible, is rarely a function of our true capability. It is more likely a function of our beliefs about who we are.
Anthony Robins

Caligo Safe Wash Etching Inks - Carbon Black, 500 g

Getting Started in Printmaking; Silk Cut Lino

Hello and thanks for taking the time to read my blog on getting started in printmaking.

Silk Cut Lino has been developed to suit printmaking artists needs for a soft easy material to carve for the most delicate and intricate lines. The silk cut lino ingredients are made of ecologically friendly renewable raw materials. A lot of research went into finding materials that meet stringent environmentally-conscious standards from the offset of harvesting the raw materials to the decomposition of the product at the end of its use. It can safely be added to landfill where natural decomposition will take place.
Silk Cut Linoleum is made from 6 ingredients-linseed oil, rosin, wood flour, limestone and cork, which are mixed and then pressed onto a backing of natural jute, and then allowed to cure.
Silk Cut Lino is available in various size tiles and rolls,
Tile: 15 cm x 15 cm (6" x 6")
Tile: 30 x 30 cm (12" x 12")
Roll: 100 x 180 cm (39 1/4" x 72")
Roll: 180 cm x 30 m (72" x 100 'approx)

Happy Printmaking!
Warmly
Jo Lankester
P.S Discover how to find your target audience at www.howtogetstartedinprintmaking.com
P.P.S People become really quite remarkable when they start thinking that they can do things. When they believe in themselves they have the first secret of success.
Norman Vincent Peale

Wood Engraving and Linocutting

Getting Started in Printmaking; Finding a Mentor

Hello, thank you for reading my blog on printmaking.

I have just returned from Tate Adams's studio in Townsville, Australia, where I have enjoyed a morning of mentoring by Australia's premier printmaking artist.
I am working with Tate on a number of editions of his latest prints and I invited him to attend my exhibition, as a result he purchased a print in support and invited me over to view his collection of limited addition artist books which he published through his publishing company Lyre Bird Press. This was one of the most valuable moments in the direction of my work since leaving university, The Victorian College of the Arts, in 1994.
I took along some old prints to show Tate which he enthusiastically critiqued and compared with the new direction of my latest work. He believes in my talent and is delighted to share his expert opinion. He set me on my way with an arm full of reference material and invited me back to show him what I create as a result of our meeting.
I left Tate's studio full of inspiration and enthusiasm to work on my next plate. I realised at that point how important it is to develop relationships with established artists to gain constructive criticism in the development of your work and as an artist.

Happy Printmaking!
Warmly
Jo Lankester
P.S. Go to www.howtogetstartedinprintmaking.com to discover how to turn your hobby into a sustainable business
P.P.S Desire is the starting point of all achievement, not a hope, not a wish, but a keen pulsating desire, which transcends everything.
Napoleon Hill
The Artist's Mentor: Inspiration from the World's Most Creative Minds

Curtaing a Contemporary Print Exhibition in 2011 for Umbrella Studios, Townsville Australia

Welcome to my blog on printmaking,

I have been successful in securing an exhibition slot at the Umbrella Contemporary Studios, Townsville Australia to curate a contemporary print exhibition in October 2011. The exhibition will comprise of emerging local printmaking artists who have had little experience exhibiting but are bursting with talent, semi established local printmaking artists will also be invited to exhibit. I have negotiated with the director, Vicki Salisbury, to work with an artist to develop a concept for a sculptural print floor piece. This will be an interesting and challenging process as the artists I have in mind for the show work in either artists books or wall pieces.
There will be a two week open studio workshop with exhibition participants one month prior to the show in the studio below the gallery. This will be a good opportunity for the artists to build a working relationship, swap skills and ideas. The workshop will also act as a critique session giving the artists the opportunity to develop their concepts further before hanging if required.

Happing printmaking.
Warmly,
Jo Lankester
P.S. Discover sustainable business skills at www.howtogetstartedinprintmaking.com
P.P.S The only way of finding the limits of the possible is by going beyond them into the impossible
Theodore Roosevelt

Creating Artists' Books (Printmaking Handbooks)