Wednesday, June 9, 2010

Progressive: 7 Ps of Marketing

Hello and welcome to my blog on printmaking.

This is the final post about the 7 Ps of Marketing; Progressive.

Continuous improvement is essential to building a sustainable printmaking business. Apply the X10 upshot to everything you do, from you printmaking to your marketing and everything in between.

Always ask yourself;

  •  How can I make this ten time more effective? 
Applying the X10 upshot to everything you do provokes you to think about the 'what if's'. It forces you to think of alternative options which may even be ludicrous at first.  The X10 upshot may even be a springboard into a profitable outcome.

The X10 upshot helps you ask yourself how I can improve this by 1000% which is very important to your success.

The best time to ask the X10 question is in the conception state of your artwork and imagining the outcome. This will help you identify your target audience right from the start.

The X10 upshot can become a habit of its own; apply it to any part of your life. Challenge yourself to a 30 day challenge and ask it 100 times a day, repeat X10 100 times a day for 30 days. Where ever you are apply it to whatever you are doing, and it will happen.

Keep asking the X10 question; install this way of thinking (software) into your brain for incredible results.

To your printmaking success,
Jo Lankester

P.S At Last....Make Money Doing What You Love

P.P.S You must be the change you wish to see in the world.
Mahatma Gandhi

Jo Lankester, Echlin St Quarry 2.40pm, 2010, Etching Aquatint, 60 x 80 cm $270.00 AUD
© Jo Lankester 2010

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