Today's post is about the 4th P in the 7 Ps of Marketing, Promotion.
Where do you promote your products and/or services? This is a critical question for you to answer in your success to building a sustainable printmaking business.
Promotion can be a costly exercise for any artist especially if you are on a low budget living off the smell of an oily rag. That's why thinking creatively and using a promotion mix to suit your budget will increase your exposure and profile giving you credibility and respect as a successful artist in your local and online communities.
Step 1. Elevator Statement
I have discussed in an earlier post, to more detail, the importance of having an elevator statement. This is a business term given to describe a short concise and compelling statement about you and your printmaking business in the time that it takes for an imaginary elevator ride of two floors.
Personal Networking is another free way to promote your printmaking business, exhibitions, services and products. Take advantage and use your elevator statement at exhibition openings, artist talks, parties, functions and any time your are mingling with people in a social situation.
Step 2. Press Release
Write a press release and email it to your local and national media groups and if written well could result in great media coverage. Here are some suggestions for places you could send your press release to.
- Local TV stations
- Local Radio Stations
- Local Art Groups
- Creative Free Lance Writers
Step 3. Social Network Sites
Using your online social networks to promote your exhibitions, workshops and latest printmaking achievements can work in a vial marketing effect creating amazing results for the very low cost of your Internet connection.
Step 4. Database
Emailing you database regularly is another fantastic tool for promotion. Emails keep you in contact with your target audience educating and nurturing the existing relationship you have with them. Sustaining a thoughtful relationship with your target audience creates trust and increases the possibility of future sales.
Step 5. Business Cards
Business cards are a great low cost way to promote your printmaking business by exchange of physical information. Your business card can increase your sales and professional opportunities at art fairs, seminars, and for other business opportunities including commissions.
These five hot low cost tips for promoting your printmaking will get you closer to achieving your financial and printmaking goals.
To Your Printmaking Success,
P.S How to build a sustainable printmaking business today www.howtogetstartedinprintmaking.com
P.P.S Do not go where the path may lead, go instead where there is no path and leave a trail.
Ralph Waldo Emerson
The Penland Book of Handmade Books: Master Classes in Bookmaking Techniques [PENLAND BK OF HANDMADE BKS]