People are a critical component within the 7 Ps of Marketing.
Who are the people involved with your printmaking products of services?
Take the time to answer this question and list all the people who are involved in producing your work or are recipients of your services. for e.g. Commercial gallery owners, public gallery directors, gallery staff, collectors, art curators, art lovers, workshop attendees, friends, fellow artists, art supply shops, and graphic designers.
All the people that come into contact with you during the production of your work are people who potentially can be creative partners to help promote your exhibition, products or services. The more people you creative partner with will increase your audience.
Creative partnering is a fabulous way to promote your products or services with another persons database. This exchange can give you positioning, as discussed in an earlier post, and exposure to brand new audiences.
Happy printmaking,
Warmly,
Jo Lankester
P.S Are you wanting to know how to get started in printmaking? Go to www.howtogetstartedinprintmaking.com
P.P.S Know the true value of time; snatch, seize, and enjoy every moment of it. No idleness, no delay, no procrastination; never put off till tomorrow what you can do today.
Earl of Chesterfield
© Jo Lankester 2010
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