Wednesday, July 7, 2010

Pure and Simple ways to Update Your Database

Updating your database on a regular basis will increase your printmaking audiences, your profile and positioning, your credibility as a printmaking artist and importantly your sales.

You may be thinking that you don't know enough people to keep adding to your database on a regular basis. The aim is to build your database to include prospective buyers, people positioned in the community who buy art and support the arts.

I recommend adding 5 people to your database weekly, schedule this in your diary for the same time each week to get in the habit of doing it.

Your database will need to include a range of categories such as:

  • Family
  • Friends
  • Friends of friends
  • Friends of family
  • Neighbours
  • Members of organizations you belong to
  • Past, current and potential customers and collectors
  • Funding bodies
  • Artist peers
  • Directors and curators of public art galleries
  • Directors of alternative art venues and non-profit spaces
  • Commercial galleries
  • Dealers and agents
  • Architects, interior designers and property developers
  • Businesses and art collectors
  • Media-local, metropolitan, specialist art/craft magazines
  • Editors of and writers for publications in which your work might fit
  • Head of local and state arts agencies
  • Art organizations you belong to

The most important people to start with are your past, current and prospective clients given the 80/20 rule for sales, (That is 80% of your sales will come from 20% of your buyers), I can't stress enough how important these people are to you making 100% of your income from your printmaking products and services.

To your printmaking success,
Jo Lankester
Creative Income Coach

P.S Get a FREE report of the 7 Secrets to building a sustainable printmaking business that will catapult your sales and rocket ride your bottom line.

P.P.S  Learn to enjoy every minute of your life. Be happy now. Don’t wait for something outside of yourself to make you happy in the future. Think how really precious is the time you have to spend, whether it’s at work or with your family. Every minute should be enjoyed and savoured.
Earl Nightingale

Jo Lankester
Stone Wall ll, 2010
Sugarlift Aquatint
12 x12.5cm
Edition 20
$70.00 AUD

© Jo Lankester 2010

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