Creating a database of people who have previously bought your printmaking products or services enables you to build an ongoing relationship with them and those who have expressed interested in what you do. These people may have attended your previous exhibitions or exhibition openings, artist talks or workshops.
Your database is priceless and could potentially be a recurring income stream for you.
3 hot reasons to build a database are,
- Investing the time to keep in touch with your client database with news of new work, and workshops will increase their knowledge and interest in what you are doing. You are contributing in creating confident art buyers, gallery patrons and supporters of the arts.
- You can email your client database regularly with a newsletter, exhibition opening dates, artist statements about new works, how many prints sold each month, new galleries or outlets that sell your work. By keeping them informed you are adding value to their investment.
- Viral marketing is something that happens naturally when you start building a relationship with your client database. Once they become confident and educated in your printmaking products and services they will naturally want to share their knowledge with others, spreading your information to people in their circle of friends or work colleagues expanding your printmaking audiences.
2 copper plate colour Sugarlift Aquatint Etching
© Jo Lankester 2010