Yesterday I told you what reaching your target audience is, marketing and how this is a fundamental component to running a sustainable printmaking business and today I am discussing marketing principles.
Know what you have as a product and know who to market to.
Think about finding people who you want to influence as your audience. Sharpen your focus on who you're marketing to and only spend time and money on your target audience. You do not want to be using the shot gun approach which is spraying your marketing over a very large area, focus your marketing attention for better results.
Something else to think about is most of us invite our mates to our openings and more often than not our mates are not the ones who buy art. So focus on people in your community who provide you with the most opportunity e.g. architects, building developers, Interior designers, boutique shops, hotel/motels etc.
Today I have discussed marketing principles which will increase your ability to create 100% of your income from your printmaking practice, start thinking about you printmaking passion as your business. Tomorrow I will discuss getting into the minds of your audience.
Happy Printmaking!
Warmly,
Jo Lankester
P.S Discover how to turn your printmaking passion into profits go to www.howtogetstartedinprintmaking.com
P.P.S There are those who dream and wish and there are those who dream and work.
Jeune.E. McIntyre.
The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything
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