Wednesday, May 26, 2010

Printmaking: 7 Steps to Reaching Your Target Audience

Hello, and welcome to my blog on printmaking.

I am going to share with you 7 steps to reaching your target audience, these are important aspects of your marketing strategy for your printmaking business which you will need to embrace. These will help you connect with your target audience by;

  1. producing your artworks
  2. generating interest in your printmaking practice
  3. responding to the interest
  4. displaying your artworks
  5. building your reputation as a printmaking artist
  6. obtaining new sales
  7. generating repeat business
I have mentioned in my previous posts and I will keep reminding you that marketing is a fundamental part of building a sustainable printmaking business. You will need to engage with marketing and over time you will become more comfortable and confident with this aspect of your printmaking business. 
It's not a just a matter of creating limited edition prints or artists books and the right audience mysteriously appears. 
Each and every printmaking artist's audience will vary and can consist of a range of people that may include: your contemporary printmaking artists, friends, family, one-off buyers, collectors, exhibition visitors, curators, directors of public or commercial galleries.
You can employ a range of different marketing techniques to reach your intended audience. Have a think about where your strengths are within these 7 steps that I have shared with you and the areas on which you can to improve.

Happy Printmaking!
To Your Success.
Jo Lankester

P.S Discover the secrets to building a sustainable printmaking business
P.P.S You and I are essentially infinite choice-makers. In every moment of our existence, we are in that field of all possibilities where we have access to an infinity of choices.
Deepak Chopra

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