3 Easy Steps to Wrapping Your Prints for Transport

Welcome to my blog.

I have packed the limited edition print Pandanus by Tate Adams ready for freighting to the Print Council of Australia, Melb.

My skills of wrapping artworks were refined from my experience of working in an art gallery. I believe your duty of care is to ensure the buyer receives their purchased print in the same condition as when they bought it. This demonstrates that you are building a relationship beyond the point of sale. If your buyer has a pleasurable experience throughout the process of purchasing they are likely to buy from you again. It would be terrible for a customer to return their purchase due to a bad experience which would lead to no further relationship or sales.

I have used all recycled materials found in my studio to pack the prints. I keep all packing materials that are suitable for reuse in the transport of my prints or artists books. In this instance I have use the paper and card board that was protecting printmaking paper previously delivered to my studio.

Step I. Place acid free tissue, or butchers paper, between each print to avoid the etching ink from rubbing and transferring to the back of the print sitting on top. Then wrap the stack of prints in paper and tape closed tightly.

Step 2. Cut a thick piece card board to a size slightly larger than the paper including four edges the thickness of the stack of prints. I perforate these edges and fold.  I then cut another piece of card to fit as the top piece to create a lid. Tape your cardboard box closed tightly so there is no movement or chance that it will come open in transport.

Step.3 Wrap your box in a layer of bubble wrap and tape it closed. Then cut for lengths of card the thickness of the edges, perforate the center and fold around the corners. Tape these in place to ensure the corners do not get damaged if dropped. Then wrap in a sheet of plastic to to avoid any water contact (I live in the tropics). Then place a clear label with your return address.

Happy printmaking,
Warmly,
Jo Lankester

P.S Discover the secrets to building a sustainable printmaking business www.howtogetstartedinprintmaking.com

P.P.S Our strength grows out of our weakness.
Ralph Waldo Emerson

The Restoration of Engravings, Drawings, Books, and Other Works on Paper (Getty Trust Publications: Getty Conservation Institute)

A Sense of Void: Printmaking Exhibition by Press North 15-18 June 2010

Welcome to my blog about printmaking.

I belong to a local printmaking group, Press North, who is opening a group exhibition this evening title Void.

Donna Foley wrote, "Almost 12 months , Townsville printmakers formalized their comments to practice through the establishment of Press North: A North Queensland Print Collective. The group currently comprises approximately twenty members who either have their own studio press/presses or are committed to making prints and artists' books by accessing available facilities in the community. Formalization of the group is aimed at networking and developing the profile of local printmakers, refining skills through workshops with imported high profile artists and improving operating costs through collective purchasing and bargaining power."


The exhibition opens this evening at 6pm by Art Gaze Magazine Publisher and Editor, Jak Henson. The exhibition runs from the 15 until 18 June 2010.

Void is an exchange folio exhibition amongst 20 members, and Without an Incumbent is my contribution.

Jo  Lankester, Without and Incumbent, 2010, 2 plate collagraph, Edition 25, $75.00 AUD
© Jo Lankester 2010


Happy printmaking,
Warmly,
Jo Lankester

P.S turn your passion into a sustainable business www.howtogetstartedinprintmaking.com 

P.P.S It's not who you are that holds you back, it's who you think you're not.
Unkown.

Collagraph Printmaking

Tate Adams Signing the Print Council of Australia Presidential Print 2010 'Pandanus'

Hello, and welcome to my blog on printmaking.

Today I delivered the Print Council of Australia, (PCA), presidential print Pandanus to artist Tate Adams for signing.

Tate's Studio is situated in Townsville, North Queensland, Australia and has a lovely view overlooking the marina.

After signing the edition, Artists proofs and Printers Copies we had a cup of tea and discussed the latest publication on his achievements and contributions to the arts, titled Tate Adams which is written by Tate Adams, Frances Thompson and Jenny Zimmer. Published and distributed by Macmillan Art Publishing as No.15 in the Macmillan Mini-Art Series produced by Jenny Zimmer & Ken McGregor 2010.

This is a fantastic little book showcasing an image from his Gesture Series on the cover. The book is beautifully written and displays Tate's fine wood engravings, large scale lino block prints and his gouache's. It truly is a magical little booked filled with great content on the artist, his work and acknowledges his major contribution to the printmaking scene in Australia since the 1960's.

To your printmaking success,
Warmly,
Jo Lankester

P.S Wanting to know how to build an effective artist website that gets traffic www.howtogetstartedinprintmaking.com

P.P.S The future belongs to those who believe in the beauty of their dreams.
Eleanor Roosevelt

Jo Lankester, Echlin St Quarry Juxtaposition 3b, 2010, Etching Aquatint, 80 x 60 cm Edition 10 $270.00 AUD
© Jo Lankester 2010

Progressive: 7 Ps of Marketing

Hello and welcome to my blog on printmaking.

This is the final post about the 7 Ps of Marketing; Progressive.

Continuous improvement is essential to building a sustainable printmaking business. Apply the X10 upshot to everything you do, from you printmaking to your marketing and everything in between.

Always ask yourself;

•  How can I make this ten time more effective? 

Applying the X10 upshot to everything you do provokes you to think about the 'what if's'. It forces you to think of alternative options which may even be ludicrous at first.  The X10 upshot may even be a springboard into a profitable outcome.

The X10 upshot helps you ask yourself how I can improve this by 1000% which is very important to your success.

The best time to ask the X10 question is in the conception state of your artwork and imagining the outcome. This will help you identify your target audience right from the start.

The X10 upshot can become a habit of its own; apply it to any part of your life. Challenge yourself to a 30 day challenge and ask it 100 times a day, repeat X10 100 times a day for 30 days. Where ever you are apply it to whatever you are doing, and it will happen.

Keep asking the X10 question; install this way of thinking (software) into your brain for incredible results.

To your printmaking success,

Warmly,

Jo Lankester

P.S At Last....Make Money Doing What You Love www.howtogetstartedinprintmaking.com

P.P.S You must be the change you wish to see in the world.

Mahatma Gandhi

Jo Lankester, Echlin St Quarry 2.40pm, 2010, Etching Aquatint, 60 x 80 cm $270.00 AUD
© Jo Lankester 2010

People: 7 Ps of Markting

Welcome to my blog.

People are a critical component within the 7 Ps of Marketing.

Who are the people involved with your printmaking products of services?

Take the time to answer this question and list all the people who are involved in producing your work or are recipients of your services. for e.g. Commercial gallery owners, public gallery directors, gallery staff, collectors, art curators, art lovers, workshop attendees, friends, fellow artists, art supply shops, and graphic designers.

All the people that come into contact with you during the production of your work are people who potentially can be creative partners to help promote your exhibition, products or services. The more people you creative partner with will increase your audience.

Creative partnering is a fabulous way to promote your products or services with another persons database. This exchange can give you positioning, as discussed in an earlier post, and exposure to brand new audiences.

Happy printmaking,
Warmly,
Jo Lankester

P.S Are you wanting to know how to get started in printmaking? Go to www.howtogetstartedinprintmaking.com

P.P.S Know the true value of time; snatch, seize, and enjoy every moment of it. No idleness, no delay, no procrastination; never put off till tomorrow what you can do today.
Earl of Chesterfield

Jo Lankester, Echlin St Quarry 2.25pm, 2010, Etching Aquatint, 60 x 80 cm $270.00
© Jo Lankester 2010

Print Council of Australia Presidential Print 2010: Tate Adams

Hello, and thanks for taking the time to read my blog on Printmaking.

I'm interrupting the series of posts about the 7 Ps of Marketing to share with you my exciting news.
I have finished printing the Print Council of Australia (PCA) Presidential Print for 2010 by Tate Adams.

The image shows the edition stacked and in the process of being wrapped. I will deliver the prints to Tate Adams for signing this week.

The edition was made at Garage Press, Townsville, which is owned and operated by Dr Dona Foley.
Garage Press was established in 2009 and is a hub of activity for a group of local printmakers.

Imprint Magazine published by the PCA will be featuring the print Pandanus by Tate Adams in the second issue for 2010 due out this month.

Artwork Details:

Artist: Tate Adams
Title: Pandanus
Date: 2010
Medium: Sugarlift, Aquatint
Size: 68 x 49 cm
Ink: Charbonnel Black 55985
Paper: Magnani Acquerello 50 50/7 300 gsm
Edition: 35
Artist Proofs: 5
Printers Proofs: 3
Printer: Jo Lankester
Printed at Garage Press, Townsville

Happy Printmaking,
Warmly,
Jo Lankester

P.S If you would like to discover how to get started in printmaking visit my web site www.howtogetstartedinprintmaking.com

P.P.S Interested in purchasing the PCA Presidential Print?

P.P.P.S To be yourself in a world that is constantly trying to make you something else is the greatest accomplishment.
Ralph Waldo Emerson

Australian Printmaking in the 1990s: Artist Printmakers : 1990-1995

5 Key Elements to Position: 7 Ps to Marketing

Welcome to my blog about printmaking for a discussion on marketing.

Position is the 5th element to the 7 Ps of Marketing for printmaking success.

How do you think you are perceived in the marketplace and within your community?

Positioning is a perceptual place where your artwork and services fits into the market place. Effective positioning will put your printmaking products and services in the minds of your potential customers first.

Positioning is a powerful tool that allows you to create a perception of how you want to be perceived in your reputation as an artist and for the quality of your work. Positioning yourself can lead to personal fulfilment. Being positioned by someone else restricts your choices and limits your opportunities.

That's why it is important for artists to transform their passion into a market position. if you don't define your printmaking products and services, your contemporary printmaker will do it for you. Your position in the market place evolves from the defining characteristics of your printmaking product. The primary elements of positioning are:

• Pricing: Do you price your printmaking products to reflect the place in which they are available?
• Quality: Is your printmaking product well produced? Are your editions consistent in print, labelling and do you guarantee the edition number is limited to a specified number?
• Service: Do you supply your customer with a certificate of authenticity and an artist biography and statement? This will increase the long term benefit for the investor and to contextualize of your work historically.  
• Distribution: How do your customers receive your printmaking products? Is the artwork delivered in an appropriate time frame? Your distribution is an important part of your positioning.
• Packaging: How well have you packaged your printmaking product. Can you guarantee it's safe arrival damage free? 

I have de-constructed the term positioning into the key 5 elements for you to employ in your marketing strategy.

To your printmaking success,
Warmly,
Jo Lankester

P.S For a free report on building a sustainable printmaking business go to www.howtogetstartedinprintmaking.com

P.P.S At least three times every day take a moment and ask yourself what is really important. Have the wisdom and the courage to build your life around your answer.
Lee Jampolsky

Jo Lankester, Echlin St Quarry 2.10pm, 2010, Etching Aquatint, 60 x 80 $270.00 Edition 10
© Jo Lankester 2010

5 Low Costs Ways to Promote Your Printmaking: The 7 Ps of Marketing

Hello, thank to taking the time to read my blog on Printmaking.

Today's post is about the 4th P in the 7 Ps of Marketing, Promotion.

Where do you promote your products and/or services? This is a critical question for you to answer in your success to building a sustainable printmaking business.

Promotion can be a costly exercise for any artist especially if you are on a low budget living off the smell of an oily rag. That's why thinking creatively and using a promotion mix to suit your budget will increase your exposure and profile giving you credibility and respect as a successful artist in your local and online communities.

Step 1. Elevator Statement
I have discussed in an earlier post, to more detail, the importance of having an elevator statement. This is a business term given to describe a short concise and compelling statement about you and your printmaking business in the time that it takes for an imaginary elevator ride of two floors.
Personal Networking is another free way to promote your printmaking business, exhibitions, services and products. Take advantage and use your elevator statement at exhibition openings, artist talks, parties, functions and any time your are mingling with people in a social situation.

Step 2. Press Release
Write a press release and email it to your local and national media groups and if written well could result in great media coverage. Here are some suggestions for places you could send your press release to.

• Local TV stations
• Local Radio Stations
• Newspapers
• Local Art Groups
• Creative Free Lance Writers
• Magazines

Step 3. Social Network Sites

Using your online social networks to promote your exhibitions, workshops and latest printmaking achievements can work in a vial marketing effect creating amazing results for the very low cost of your Internet connection.

Step 4. Database

Emailing you database regularly is another fantastic tool for promotion. Emails keep you in contact with your target audience educating and nurturing the existing relationship you have with them. Sustaining a thoughtful relationship with your target audience creates trust and increases the possibility of future sales.

Step 5. Business Cards

Business cards are a great low cost way to promote your printmaking business by exchange of physical information. Your business card can increase your sales and professional opportunities at art fairs, seminars, and for other business opportunities including commissions.

These five hot low cost tips for promoting your printmaking will get you closer to achieving your financial and printmaking goals.

To Your Printmaking Success,

Warmly,

Jo Lankester

P.S How to build a sustainable printmaking business today www.howtogetstartedinprintmaking.com 

P.P.S Do not go where the path may lead, go instead where there is no path and leave a trail.

Ralph Waldo Emerson

The Penland Book of Handmade Books: Master Classes in Bookmaking Techniques [PENLAND BK OF HANDMADE BKS]

Place & Distribution - The 7 Ps of Marketing

Welcome to my third post for the 7 Ps of Marketing, Place.

So far, in the previous posts on the 7 Ps of Marketing you have been given valuable tips to clearly define your product and tips to help you price your work. Today you will discover Place and ideas of distribution for your printmaking products.

Where are you products or services available from? Write down your answers and try to think of all the additional places your work could be available for sale.

By increasing the amount of places you have your printmaking products available you increase your opportunities for income getting you closer to your goal of running a sustainable printmaking business sooner.

Think outside the box to come up with creative partners who could help you sell your work. Listed below are a few suggestions to get you thinking.

• Your own Internet Website 
• Facebook
• Public Gallery-exhibition
• Commercial Galleries-on consignment
• Art & Craft Markets
• Retail Sector
• Development Sector
• Architect Firms

I have shared with you my thoughts on the importance of distributing your work in as many places as possible so you can build on this list for your own financial freedom.

To your printmaking success.

Warmly,

Jo Lankester

P.S Discover the secrets to running a sustainable printmaking business from your home studio at www.howtogetstartedinprintmaking.com

P.P.S The nearest way to glory is to strive to be what you wish to be thought to be.

Socrates

Simple Printmaking: A Beginner's Guide to Making Relief Prints with Rubber Stamps, Linoleum Blocks, Wood Blocks, Found Objects

7 tips for Pricing your Printmaking Products and Services: The 7 Ps of Marketing

Hello, thank you for joining me in my second post revealing the secrets to the 7 P's of Marketing.

Today you will discover 7 easy tips for pricing your prints and services,

First of all what do your products or services currently cost? Write your costs down to give yourself a clear break down of what you are spending and need to recoup in the effort to making a profit from your printmaking.

Every printmaking artists is faced with the challenge of pricing their work either for exhibition, website, eBay or the local market, to mention just a few. All of these environmental factors need to be considered as each location will be priced differently, you will need to adapt your product range accordingly. For e.g you would not take the same work from the gallery to the market with the price reflecting the galleries commission. You should think about creating works that are suitable to the market audience and price it accordingly as your costs to present the work will be considerably different.

The limited edition print when sold out has an overall figure so the individual print prices should reflect this in comparison to a painting which is priced indicative of only one painting of its kind ever made.

Consider the following 7 tips when pricing your work

• What is the current circumstances and economic environment?
• Consider how strong the economic environment is when pricing your work as the current situation may demand lower prices due to the current economic state. Your prices can be higher to reflect a stronger economy when things pick up.
• How much are your current market costs?
• What does it cost you to produce, display, and market your printmaking products?
• What are the lawful recommended artist fees in your state to cost out your services for workshops, artist talks etc.?
• Check with your local or national government arts organisation for the award recommendations.
• Where is the margin for you, the nebulous between your production costs and your profit margin?
• Sometimes we need to look at what we consider to be our hourly rate and what is a reasonable price for the sale of our art work. 
• Location, e.g gallery, art & craft market, retail outlet, eBay, website, art fair
• Your prices should reflect the location of your audience. 
• Who is your audience?
• Determining who your audience is will help you price your work. The audience who goes to a art & craft market will most likely be different to that of a gallery.
• What are your production costs
• Factor into your price what it has cost you to produce your work to ensure you recoup this money when a sale occurs. 

During my time as an arts industry worker I was often asked by artists how to price their work. I always encouraged them to consider the 7 tips which I just gave you and in particular asked them to consider what the work cost to produce, the gallery commission and what amount of money they want after the sale. Ultimately you have to be happy with the amount of money you get in the hand at the end of the day.

Happy Printmaking!
Warmly,
Jo Lankester

P.S Go to www.howtogetstartedinprintmaking.com  to get your free report on building a sustainable printmaking business
P.P.S Self-pity gets you nowhere. One must have the adventurous daring to accept oneself as a bundle of possibilities and undertake the most interesting game in the world--making the most of one's best.
Harry Emerson Fosdick
Pricing Your Artwork with Confidence: An Extensive Step-By-Step Guide to Pricing Artwork and Fine Craftwork