Thursday, July 8, 2010

Protect Your Most Valuable Asset; Your Database

Protecting your most valuable asset; your database is something you should be aware of. After spending a long time networking, recording names and emails of people attending your exhibition openings, paying customers, and recipients of your newsletter etc., you do not want to breach privacy legislation or their trust, this way you can build a long term relationship with your database.

A common mistake often made when sending an email to a client database is putting the recipients email address in the To field instead of the BCC field.

A BCC (blind carbon copy; also Bcc) is a copy of an email message sent to a recipient whose email address does not appear in the message.

This is in contrast to To and CC recipients, whose addresses do appear in the respective header lines. Every recipient of the message can see all the To and CC recipients, but does not know about BCC recipients.

I do not recommend you sell, trade or give your mailing list to anybody or organisation.

You must provide recipients with information on how to be removed from your email list.

To your printmaking success,
Jo Lankester
Creative Income Coach

P.S Get a FREE report of the 7 Secrets to Building a Sustainable Printmaking Business.

P.P.S Review your weekly goals at the beginning of each week. Plan the upcoming week with your goals in mind.

P.P.S Your life is in your hands, to make of it what you choose
John Kehoe
Jo Lankester
Stone Wall l, 2010
Sugarlift Aquatint
12 x12.5 cm
Edition 20
$70.00 AUD

© Jo Lankester 2010

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