Tuesday, July 6, 2010

How to Create Your Free & Easy Database Guaranteed to Increase Sales

Hello, thanks for reading my blog on printmaking and creating your own database.

There are many ways to create a database including purchasing software specifically designed to record data on your clients. Alternatively there is a free and easy way to create a database using a Microsoft Excel spreadsheet. This can easily be exported to many other platforms including your email account.

The following fields are recommended to include when creating your database,

  • Name
  • Position
  • Organisation
  • Address
  • Suburb
  • State/Territory
  • Postcode
  • Phone Number/s
  • Email Address
  • Category
  • Title of Artwork
  • Edition Number
  • Date Purchased
  • Price Paid
  • Dispatch Date
  • Notes
Microsoft Excel is an easy and simple spreadsheet to use. Fill in each field in order as listed from A-Z in the top bar of the spreadsheet. Your clients, prospective clients, galleries etc are then listed down the page in numerical order.
You can add any field that is relevant to your research in segmenting your target audiences.

To your printmaking success,
Jo Lankester
Creative Income Coach

P.S Get a FREE report of the 7 Secrets to building a sustainable printmaking business that will catapult your sales and rocket ride your bottom line.

P.P.S The secret of getting ahead is getting started.
Mark Twain

Jo Lankester
Castle Hill; West End Dusk, 2010
Sugarlift & Open Bite
60 x 80 cm
Edition 20
$270.00 AUD
© Jo Lankester, 2010

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