What is Your Time Worth?

Making a profit in your printmaking practice is important.

I have some tips for quoting on custom printing that will help you generate an income and make a profit.

Always consider what your time is worth when quoting on custom printing. Otherwise you may be doing the job for less than the award wage or industry rate and the only benefit is gaining experience and positioning yourself within the market place.

Send a brief to the customer to complete and return within a set time frame. Then make a meeting time to discuss the criteria making sure you get the client to sign off on the project as confirmation. This is very important otherwise the goal posts may keep changing as the project gets underway, and you will be making less of a profit than originally quoted.

What to write in your brief,

Name
Address
Phone
Email
Size of plate
Size of paper
How many colours
How many plates
Number of Artists Proofs
Number of Printers Proofs
Edition size

Start date

Delivery date: Always allow extra time in case you cannot meet the deadline.

Include your cost per print or hourly rate.

State your conditions of payment: I recommend 50% upfront & 50% on completion. 

Arrange a meeting to view proofs and again get them to sign off on the proof the customer is happy with.
Arrange a date for the customer to sign the prints once they are dry. never let the edition leave your studio unsigned.

To be continued....

To your printmaking success
Warmly,
Jo Lankester

P.S Are you wanting to know more about running a sustainable your printmaking practice www.howtogetstartedinprintmaking.com

P.P.S It's finally here a World Exclusive - 1 Day ONLINE Goal Achiever's Workshop 


P.P.S All successful people set goals. Set 5 year goals, Set 1 year goals. Set monthly goals. Set weekly goals. Set daily goals

Jo Lankester
Stone Vl, 2010
Sugarlift Aquatint
comp: 12 x12.5 cm
Edition 20
$90 AUD unframed

© Jo Lankester 2010

A long Time Coming: Webinar Interview Success

My first webinar interview was a long time coming.

Last night I interviewed Dave Sheahan, the World's #1 No Holds Barred Elite High Achievement Consultant and it was a real blast. I was stoked at how well it went.

The webinar was full of attendees eager to learn Dave's 9 step goal setting system. Dave, in his typical style over delivered powerful information, tips and strategies that could be implemented straight away.

The webinar was interactive, Dave had the attendees actually writing down there goals and responding to his 9 steps during the interview. It was very powerful.

Have a think about how goal setting could work for you in your Printmaking Art Practice.

What is holding you back from achieving success?

Is it your mind set?

Is it lack of direction?

Dave Sheahan is holding a world exclusive 1 day ONLINE Goal Achievers Workshop event, never been done before on 14th August 2010 from 9.30 am -5.30 pm. There will breaks in between session like at a live event.

For more details visit Dave Sheahan's website.

To your success,
Warmly,
Jo Lankester

P.S What's missing from your business skills? 7 Secrets to Building a Sustainable Printmaking Practice

P.P.S Experiment. Trying new creative outlets could enrich your art. Weave, build, throw, cast...
Alyson B. Stanfield
I'd Rather Be in the Studio!

Tate Adams Pandanus and Palms

Welcome to my blog on printmaking and arts marketing.

Tate Adams, Australian printmaker has recently opened an exhibition of recent gouache paintings at the Perc Tucker Regional Gallery titled Tate Adams Pandanus and Palms.

The works are exquisite and visit the subject of tropical Palms and Pandanus plants. The works are all large scale black and white paintings.

Frances Thomson opened the exhibition, who has written extensively on Tate Adams,  and also gave an illustrated lecture on the Artist, and his life work.

The exhibition also launched Tate's latest publication: Tate Adams-Number 15 in the Macmillan mini-art series.

The exhibition can be viewed at the Perc Tucker Regional Gallery in Townsville until 29 August 2010.

Warmly,
Jo Lankester

P.S Are you ready to take massive action? Join me for a goal setting webinar interview with Dave Sheahan this evening at 8pm
http://www1.gotomeeting.com/register/675534512 


P.P.S get your FREE copy of 7 Secrets to Building a Sustainable Printmaking Practice
www.howtogetstartedinprintmaking.com

Jo Lankester
Grass Tree ll, 2008
Two Plate Colour Dremel Drypoint Engraving
Sheet: 38.5 x 28.5 cm
Image:29.5 x 20cm
edition 5
$125.00 AUD unframed

© Jo Lankester 2010

A Secret Weapon to Saving Money & Increasing Your Profits

Welcome to my blog on printmaking and arts marketing.

A secret weapon to saving money and increasing your profits in your printmaking practice is to always get three quotes.

Yesterday a client purchased two prints and wanted them framed but did not how to go about it. I asked what his budget was and I proceeded to obtain three quotes from local framers.

The following prices were quoted.

• Framer no # 1: $115.00 each
• Framer no # 2: $147.00 each
• Framer no# 3. $141.15 each

All three framers quoted on the same type of frame mould, glass, and mat board.

I was able to make a greater profit as I knew the budget my client had to spend. 

To your printmaking success,

Warmly,

Jo Lankester

P.S. Register for a FREE live webinar interview on goal setting and take your visual art practice to the next level.

https://www1.gotomeeting.com/register/675534512

P.P.S Get your FREE Arts Business report 

P.P.P.S Clean your desk. Make your office space an attractive place that you look forward to using.

Alyson B. Stanfield

Jo Lankester
Grass, 2008
Two Plate Colour Dremel Drypoint Engraving
Sheet: 38.5 x 28.5cm
Image: 29.5 x 20cm
Edition 5
unframed: $125.00 AUD

© Jo Lankester 2010

Get Your FREE Goal Setting Audio

Monday, 26 July 2010
3:28:47 PM

Are you ready to take massive action? 

Reserve your Webinar seat now at:
https://www1.gotomeeting.com/register/675534512

Discover how goal setting can work for you. 


watch this video

Join me for an exclusive interview with Dave Sheahan.  

Dave will reveal his 9 step gaol setting system which will guarantee the changes you 

desire for either your artistic practice, business, personal relationships, finances, 

or health & wellbeing.

Goal setting is for anyone in any field who wants the most out of life.

"If we don't know where we are going, we are likely to get lost"

Get your FREE goal setting audio by Dave Sheahan for attending, see you at the webinar.

Title: Goal Setting Webinar Interview with Dave Sheahan
Date: Wednesday, July 28, 2010
Time: 8:00 PM - 9:00 PM AEST

After registering you will receive a confirmation email containing information about joining the Webinar.

Warmly,
Jo Lankester

P.S All successful people set goals do you?
https://www1.gotomeeting.com/register/675534512

P.P.S Get your FREE  goal setting audio by Dave Sheahan for attending, see you at the webinar.
https://www1.gotomeeting.com/register/675534512

P.P.P.S Talk out loud. Practice talking about your work; to yourself or to whomever will listen

Alyson B. Stanfield

Jo Lankester

Grass Tree, 2008

Single Plate Black Dremel Drypoint Engraving

Sheet-38.5x28.5cm 

Image-29.5x20cm

edition 5

unframed $110.00 AUD

© Jo Lankester 2010

Who Sees Your Art?

Do You have a website?

Who sees your art?

Check out deviantArt this website allows you to display up to 24 images of your limited edition prints for free.

There are 13,000,000 members, what a great way to get your art seen.

To your printmaking success,
Warmly,
Jo Lankester

P.S Do you have a small business or visual art practice and want to take it to the next level? Register for this free Goal Setting Webinar Interview with Dave Sheahan
 http://www1.gotomeeting.com/register/675534512 


P.P.S Get your FREE 7 Secrets to Building a Sustainable Printmaking Business report www.howtogetstartedinprintmaking.com

P.P.S Review your daily goals each night before you go to bed "If you don't know where you are going, you'll end up somewhere else."

Jo Lankester
Midday 2008
Dremel Drypoint Engraving
38 x 28 cm
Edition 10 only 2 AP's left
$130.00 AUD

© Jo Lankester 2010

Did you reach your goals for the 2009/2010 financial year?

I am delighted to announce I have secured an Exclusive Live Interview with Dave Sheahan the World's #1 No Holds Barred Elite High Achievement Consultant who will take time out of his crazy schedule to share his 9 step goal setting system with you.

Watch this video

Follow the link to register for this Exclusive Live Webinar Interview

https://www1.gotomeeting.com/register/675534512

Did you reach your goals for the 2009/2010 financial year?

Goal setting has helped me move forward and be doing what I love, Printmaking!

Dave Sheahan will discuss how to set achievable goals in a realistic time frame.

Are you making 100% of your income from your art practice?

Are you working in a job that sucks?

Follow the link and register now.

https://www1.gotomeeting.com/register/675534512

Warmly,

Jo Lankester

P.S Secure your FREE copy of Dave's 60 minute Goal Setting Audio

https://www1.gotomeeting.com/register/675534512

P.P.S Stop procrastinating! Tackle those things on your list that you are putting off. You are only hurting yourself and your potential when you ignore what must be done.
Alyson B. Stanfield

P.P.P.S Get your FREE copy of 7 Secrets to Building a Sustainable Printmaking Practice
www.howtogetstartedinprintmaking.com

What Are Your Augmented Products? Is Internet Marketing for You? Join Now

Tracy Repchuk is my coach and mentor, if you're looking for a fast track to a proven, powerful week by week, detailed lesson with assignment, video, audio, free ebook, and weekly affirmation to keep you moving in a positive direction, with real measurable results than this Internet Marketing club is for you.

You'll get a full internet marketing experience from a top internet marketer. Includes a monthly teleseminar where you can ask me any question to keep your progress always moving forward.

What are your augmented products?

I joined Tracy's program in February and have learned more than I could imagine, I had very little knowledge about creating webpages, autoresponders and how to collect money on line. If you want to learn from one of the top Internet Marketers I recommend Tracy Repchuk.

To your success,
Warmly,
Jo Lankester
Creative Income Coach

P.S Get a FREE report of the 7 Secrets to Building a Printmaking Business. www.howtogetstartedinprintmaking.com

P.P.S Tackle the pile! Don't let things accumulate. Make three piles: things you need now, things you'd like to do, and things that are unimportant.
Alyson B. Stanfield

31 Days to Millionaire Marketing Miracles

How to Create a Hotplate for your Printmaking Studio

Welcome to my blog.

Yesterday I wrote about the important role a hotplate has in the printmaking studio, especially in cold climates. Living in the Tropics allows for less of a need for a hotplate but some etching plates require the use of a hotplate especially if the ink is drying out from age, exposure to air or the plate is worn.

The best hotplates are made commercially for kitchens but are very expensive to purchase. But it is easy enough for you to create your own hotplate.

You will need,

• An excellent quality two-burner electric hotplate, also referred to as a burner
• An old copper plate with the back still in good condition at least 1.2 mm/18 gauge
• 3 equal sized pieces of wood for the frame.

The copper plate should be big enough for your larger plates and there should be no screw or nails sitting above the surface of the timber to damage your etching plates. Make sure to leave a little gap at the back for the electric cord to feed through. The copper plate top should sit just above the hotplates to ensure that the heat is evenly distributed and you're not wasting energy.

The Hotplate is a tool that should be used judiciously but is essential in cold climates.

Happy printmaking
Warmly,
Jo Lankester

P.S. Get a FREE report of the 7 Secrets to building a Sustainable Printmaking Practice.
www.howtogetstartedinprintmaking.com

P.P.S Say no to opportunities that won't help you meet your goals.
Alyson B. Stanfield
Complete Printmaker

Hotplate: An Absolute Must In the Printmaking Studio

Hello, thanks for taking the time to read my blog.

Living in the tropics changed my printmaking habits due to the very humid climate for 6 months of the year.

I first moved to Townsville, Queensland 10 years ago from Melbourne, Victoria and discovered that there were no hotplates in Townsville studios. It took me a little while to adjust to printing without a hotplate and have managed for the past 10 years but recently when printing an edition I was not getting the results that I knew were possible when printing with a hotplate.

In general, ink at room temperature, if wiped when fresh and not left to dry out, will produce good prints, particularly from plates that are etched and not worn, especially aquatints. However plates that need very rich and full printing can be warmed to bring out the best qualities of the ink, a hotplate is an absolute must in the printmaking studio.

The following three problems may occur when using a hotplate.

1. Be careful not to overheat your plates, it may bake the ink into the finer lines, causing them to print faintly.
2. To prevent the etching plate from buckling place the plate on the hotplate when they are both cool and bring the heat up so the warm at the same time.
3. Printing the plate when it is too warm can dry the paper somewhat and create spotty effects. The heat dries the paper quickly and will pose a problem when printing multi colour plate etchings.

It is possible to print without a hotplate and many artists produce beautiful prints by adding easy wipe to their inks but I have discovered that some etching plates, especially ones with aquatint require warming while inking up and wiping back.

Happy printmaking,

Warmly,

Jo Lankester

P.S Get a FREE report of the 7 Secrets to building a Sustainable Printmaking Practice. www.howtogetstartedinprintmaking.com 

P.P.S Purge: Get rid of the pile marked unimportant! Throw away anything that isn't necessary and make room for the things that are.

Alyson B. Stanfield

Jo Lankester

Stone Wall lV, 2010

Sugarlift Aquatint

12 x12.5cm comp.

Edition 20

$70.00 AUD

© Jo Lankester 2010

Polishing Quartz-Zinc for Etching

I recently purchased zinc from a national zinc manufacturer and distributor rather than from a printmaking supply company with the intension to reduce my purchase and freight costs due to my location.

The zinc arrived at half the cost but not quite as I had anticipated. The zinc was not polished and did not have an enamel back coating as requested, (like when purchased from a printmaking supplier). Instead the zinc had a grey textured surface on both sides.

I quickly went to work with steel wool and metal polish and bought the zinc back to a shiny smooth surface. I then applied metal polish with a rag to give it the final smooth polish required for etching.

Materials you will need for polishing zinc:

• Steel wool
• Metal polish
• Rags 

A little elbow grease and determination transformed my disappointment into enthusiasm in no time. I'm now ready to work on my next commission.

Happy printmaking,
Warmly,
Jo Lankester

P.S Get a FREE report of the 7 Secrets to Building a Sustainable Printmaking Business.
www.howtogetstartedinprintmaking.com

P.P.S Review your weekly goals at the beginning of each week. Plan the upcoming week with your goals in mind.

Printmaking Tool Set- Plate Maker Graver Set

Why Creating a Website Will Benefit Your Printmaking Business

Welcome to my blog on printmaking and all things related.

Creating a website to promote your printmaking products and services will increase your exposure and allow the following to occur;

• Constant access-from anywhere, anytime.
• Keeps your audience updated with the latest information
• Increases knowledge and awareness
• Builds buyer confidence
• Gives confidence to the prospective customer
• Direct sales provision for customers to buy your printmaking products
• Promotional provision to present background information to clients, curators and journalists

The most common type of artist website is a brochure type site that talks about who, what, where, when and why. If you choose this option make sure you have an autoresponder to capture the name and email address of the person visiting your site. Offer a free newsletter or report in exchange for their contact details. This way you can market to them for future exhibitions, a new product range, artist workshops etc.

Once your website is created and offering a range of benefits to visitors there are a few points to continually monitor and evaluate,

• Make sure you are getting the correct message across at all times
• Your website  is easy to navigate through
• Your  home page is quick to download/open
• Your website is kept up to date with the latest news and product information

Creating a website will benefit your printmaking business and can be a fun and playful way to promote your art.There is no need to spend ridiculous amounts of money for an effect website. 

To your printmaking success,

Warmly,

Jo Lankester

Creative Income Coach

P.S Get a FREE report of the 7 Secrets to Building a Sustainable Printmaking Business.
www.howtogetstartedinprintmaking.com

P.P.S Let others lead small lives, but not you. Let others argue over small things, but not you. Let others cry over small hurts, but not you. Let others leave their future in someone else's hands, but not you.
Jim Rohn

Effective Websites for Artists and Art Groups: Second Edition

Protect Your Most Valuable Asset; Your Database

Protecting your most valuable asset; your database is something you should be aware of. After spending a long time networking, recording names and emails of people attending your exhibition openings, paying customers, and recipients of your newsletter etc., you do not want to breach privacy legislation or their trust, this way you can build a long term relationship with your database.

A common mistake often made when sending an email to a client database is putting the recipients email address in the To field instead of the BCC field.

A BCC (blind carbon copy; also Bcc) is a copy of an email message sent to a recipient whose email address does not appear in the message.

This is in contrast to To and CC recipients, whose addresses do appear in the respective header lines. Every recipient of the message can see all the To and CC recipients, but does not know about BCC recipients.

I do not recommend you sell, trade or give your mailing list to anybody or organisation.

You must provide recipients with information on how to be removed from your email list.

To your printmaking success,
Warmly,
Jo Lankester
Creative Income Coach

P.S Get a FREE report of the 7 Secrets to Building a Sustainable Printmaking Business.
www.howtogetstartedinprintmaking.com

P.P.S Review your weekly goals at the beginning of each week. Plan the upcoming week with your goals in mind.

P.P.S Your life is in your hands, to make of it what you choose
John Kehoe

Jo Lankester
Stone Wall l, 2010
Sugarlift Aquatint
12 x12.5 cm
Edition 20
$70.00 AUD


© Jo Lankester 2010

Pure and Simple ways to Update Your Database

Updating your database on a regular basis will increase your printmaking audiences, your profile and positioning, your credibility as a printmaking artist and importantly your sales.

You may be thinking that you don't know enough people to keep adding to your database on a regular basis. The aim is to build your database to include prospective buyers, people positioned in the community who buy art and support the arts.

I recommend adding 5 people to your database weekly, schedule this in your diary for the same time each week to get in the habit of doing it.

Your database will need to include a range of categories such as:

• Family
• Friends
• Friends of friends
• Friends of family
• Neighbours
• Members of organizations you belong to
• Past, current and potential customers and collectors
• Funding bodies
• Artist peers
• Directors and curators of public art galleries
• Directors of alternative art venues and non-profit spaces
• Commercial galleries
• Dealers and agents
• Architects, interior designers and property developers
• Businesses and art collectors
• Media-local, metropolitan, specialist art/craft magazines
• Editors of and writers for publications in which your work might fit
• Head of local and state arts agencies
• Art organizations you belong to

The most important people to start with are your past, current and prospective clients given the 80/20 rule for sales, (That is 80% of your sales will come from 20% of your buyers), I can't stress enough how important these people are to you making 100% of your income from your printmaking products and services.

To your printmaking success,

Warmly,

Jo Lankester

Creative Income Coach

P.S Get a FREE report of the 7 Secrets to building a sustainable printmaking business that will catapult your sales and rocket ride your bottom line.

www.howtogetstartedinprintmaking.com

P.P.S  Learn to enjoy every minute of your life. Be happy now. Don’t wait for something outside of yourself to make you happy in the future. Think how really precious is the time you have to spend, whether it’s at work or with your family. Every minute should be enjoyed and savoured.

Earl Nightingale

Jo Lankester

Stone Wall ll, 2010

Sugarlift Aquatint

12 x12.5cm

Edition 20

$70.00 AUD

© Jo Lankester 2010

How to Create Your Free & Easy Database Guaranteed to Increase Sales

Hello, thanks for reading my blog on printmaking and creating your own database.

There are many ways to create a database including purchasing software specifically designed to record data on your clients. Alternatively there is a free and easy way to create a database using a Microsoft Excel spreadsheet. This can easily be exported to many other platforms including your email account.

The following fields are recommended to include when creating your database,

• Name
• Position
• Organisation
• Address
• Suburb
• State/Territory
• Postcode
• Phone Number/s
• Email Address
• Category
• Title of Artwork
• Edition Number
• Date Purchased
• Price Paid
• Dispatch Date
• Notes

Microsoft Excel is an easy and simple spreadsheet to use. Fill in each field in order as listed from A-Z in the top bar of the spreadsheet. Your clients, prospective clients, galleries etc are then listed down the page in numerical order.
You can add any field that is relevant to your research in segmenting your target audiences.

To your printmaking success,
Warmly,
Jo Lankester
Creative Income Coach

P.S Get a FREE report of the 7 Secrets to building a sustainable printmaking business that will catapult your sales and rocket ride your bottom line.
www.howtogetstartedinprintmaking.com

P.P.S The secret of getting ahead is getting started.
Mark Twain

Jo Lankester
Castle Hill; West End Dusk, 2010
Sugarlift & Open Bite
60 x 80 cm
Edition 20
$270.00 AUD
© Jo Lankester, 2010

3 Hot Reasons to Build Your Database

Hello, thank you for taking the time to read my blog on printmaking and building your client database.

Creating a database of people who have previously bought your printmaking products or services enables you to build an ongoing relationship with them and those who have expressed interested in what you do. These people may have attended your previous exhibitions or exhibition openings, artist talks or workshops.

Your database is priceless and could potentially be a recurring income stream for you.

3 hot reasons to build a database are,

1. Investing the time to keep in touch with your client database with news of new work, and workshops will increase their knowledge and interest in what you are doing. You are contributing in creating confident art buyers, gallery patrons and supporters of the arts.
2. You can email your client database regularly with a newsletter, exhibition opening dates, artist statements about new works, how many prints sold each month, new galleries or outlets that sell your work. By keeping them informed you are adding value to their investment.
3. Viral marketing is something that happens naturally when you start building a relationship with your client database. Once they become confident and educated in your printmaking products and services they will naturally want to share their knowledge with others, spreading your information to people in their circle of friends or work colleagues expanding your printmaking audiences.

If you haven't already created a client database I encourage you to do so straight away. This is a marketing tool which will be the most beneficial to you long term.

To your printmaking success,

Warmly,

Jo Lankester

Creative Income Coach

P.S Insider secrets to building a sustainable printmaking business www.howtogetstartedinprintmaking.com

P.P.S Our greatest glory is not in never failing but in rising up every time we fail

Ralph Waldo Emerson

Jo Lankester

Fissure, 2010

12 x 12 cm
2 copper plate colour Sugarlift Aquatint Etching
Edition 20
$80.00 AUD

© Jo Lankester 2010

Free Bockingford Inkjet & Somerset Traditional Printmaking Paper Samples

Welcome to my blog on printmaking.

I was very excited to receive a package from the Australian distributor Rossdale for Bockingford Inkjet Paper & Somerset Traditional Printmaking Paper yesterday.

The free samples are very generous in size and beautifully presented. The Bockingford Inkjet paper sample set comes in an A3 cardboard packet containing three sheets. The Somerset Traditional Printmaking paper sample set contains 30 sheets, 18.5 x 17.5 cm, in a well presented Somerset paper folder.

Bockingfod Inkjet paper is a double sided watercolour paper made for inkjet reproductions or original digital artworks using a quality inkjet printer.

If you are familiar with the original Bockingford watercolour paper you will recognise the same surface on the inkjet paper, it is also made on a traditional mould machine. The Bockingford artist inkjet paper is a unique paper on the market as it has an ink receptive surface on both sides of the sheet, allowing limited edition books and portfolios to be created.

Somerset papers are mould made; acid free, 100% cotton rag, deckle edged watermarked paper. The papers are buffered with calcium carbonate to protect them from acids present in the pollution that attack finished works of art. The noticeable benefits of a mould made artist papers is excellent surface stability and superior surface strength when compared to standard fourdrinier/machine made paper. (The Fourdrinier Machine is the basis for most modern papermaking, and it has been used in some variations since its conception. The Fourdrinier accomplishes all the steps needed to transform a source of wood pulp into a final paper product.)

To your printmaking success,
Warmly,
Jo Lankester


P.S To receive your free copy of sample pagers in Australia visit the Rossdale website and request a free sample or alternatively contact the St Cuthberts Mill directly for a distributor near you.

P.P.S Are you ready to discover the secrets to building a sustainable printmaking business www.howtogetstartedinprintmaking.com

P.P.P.S I challenge you to make your life a masterpiece. I challenge you to join the ranks of those people who live what they teach, who walk their talk.
Anthony Robbins
Somerset Velvet Printmaking Paper - Antique Velvet, 30 x 44, Velvet Printmaking Paper, Sheet

Three Main Ways to Recognize and Characterize your printmaking Audience

Welcome to my blog on printmaking and identifying your target audience.

The three main ways to recognizing and characterizing your printmaking audience are by:

• Geography 
• Identify the best way to reach your target audience by conducting post code analysis, and breaking your audience into the following sub groups, state, regions, cities, or suburbs.
• Demography
• Identify the best way to reach your target audience by breaking your audience into sub (niche) groups by demographic profiling, age, sex, education levels, ethnic background, income or occupation. 
• Within each sub group dig deeper and determine the most effective ways to reach niche groups within niche groups for e.g. Age; youth may respond best reached through social media and the older generations by post etc.
• Behaviour 
• Identify the best way to reach your target audience by patterns of behaviour such as how often they visit a gallery and if have they bought from you before.

Three effective ways to capture your audiences information is by:

1. Comments book in the exhibition space recoding the name, address, phone number, email address age, and how they heard of the exhibition.
2. Networking opportunities at exhibition openings, artist talks and art events can allow you to self promote and exchange business cards with people for future exhibition openings, newsletters etc.
3. Website Opt in box to capture the name and email address of people interested in your printmaking products or services.

Segmenting your audience will give you a greater chance of reaching each niche group effectively increasing your conversion rates.

To your printmaking success,
Warmly,
Jo Lankester
Creative Income Coach

P.S Acquire the business skills you need to run a sustainable printmaking business today www.howtogetstartedinprintmaking.com

P.P.S Always bear in mind that your own resolution to succeed is more important than any one thing.
Abraham Lincoln

Jo Lankester
Seed Pods, 1999
Chine-collé Etching
56 x 76 cm
Edition 20
$300.00 AUD


© Jo Lankester 2010