Three Main Ways to Recognize and Characterize your printmaking Audience

Welcome to my blog on printmaking and identifying your target audience.

The three main ways to recognizing and characterizing your printmaking audience are by:

• Geography 
• Identify the best way to reach your target audience by conducting post code analysis, and breaking your audience into the following sub groups, state, regions, cities, or suburbs.
• Demography
• Identify the best way to reach your target audience by breaking your audience into sub (niche) groups by demographic profiling, age, sex, education levels, ethnic background, income or occupation. 
• Within each sub group dig deeper and determine the most effective ways to reach niche groups within niche groups for e.g. Age; youth may respond best reached through social media and the older generations by post etc.
• Behaviour 
• Identify the best way to reach your target audience by patterns of behaviour such as how often they visit a gallery and if have they bought from you before.

Three effective ways to capture your audiences information is by:

1. Comments book in the exhibition space recoding the name, address, phone number, email address age, and how they heard of the exhibition.
2. Networking opportunities at exhibition openings, artist talks and art events can allow you to self promote and exchange business cards with people for future exhibition openings, newsletters etc.
3. Website Opt in box to capture the name and email address of people interested in your printmaking products or services.

Segmenting your audience will give you a greater chance of reaching each niche group effectively increasing your conversion rates.

To your printmaking success,
Warmly,
Jo Lankester
Creative Income Coach

P.S Acquire the business skills you need to run a sustainable printmaking business today www.howtogetstartedinprintmaking.com

P.P.S Always bear in mind that your own resolution to succeed is more important than any one thing.
Abraham Lincoln

Jo Lankester
Seed Pods, 1999
Chine-collé Etching
56 x 76 cm
Edition 20
$300.00 AUD


© Jo Lankester 2010

How to Segment Your Target Audience

Hello, Thank you for reading my blog on printmaking and segmenting your target audience.

Segmenting your audience is a term given to a process that narrows down your audiences into small sub groups or otherwise referred to as niche groups. It is a more efficient way of marketing for limited budgets and providing your printmaking products or services to a target of specific groups.

An easy way to do this is to know your overall marketing objectives, start with writing down your current positioning and where you want be in the future. This will help you reach your goals and create a marketing strategy with benefits.

The four main areas of consideration of a marketing strategy are,

• Engaging in Market Development
• Are you creating your printmaking products for a new audience?
• Engaging in Market Penetration
• Are you making more of the same type of work for an existing audience?
• Engaging in Product Development
• Are you creating new work for an existing audience?
• Engaging in Market Diversification
• Are you creating a new type of printmaking product for a new audience?

By breaking your audience into smaller groups you will be able to communicate more easily with them.

To your printmaking success,

Warmly,

Jo Lankester

P.S To get your free audience development report go to www.howtogetstartedinprintmaking.com

P.P.S The whole secret of a successful life is to find out what is one's destiny to do, and then do it.

Henry Ford

Printmaking: History and Process