Showing posts with label Selling Art. Show all posts
Showing posts with label Selling Art. Show all posts

Saturday, August 9, 2025

47th Walyalup Fremantle Arts Centre Print Award Exhibition runs from Sat 16 Aug 2025 — Sun 21 Sep 2025 | 10:00am — 5:00pm

 

47th Walyalup Fremantle Arts Centre Print Award


I'm a Finalist - Jo Lankester

Location: Walyalup I Fremantle Arts Centre

Celebrating its 47th edition, the Walyalup Fremantle Arts Centre Print Award stands as Australia's most prestigious print competition and the Centre's longest-running exhibition series of its kind. Each year, artists from varying stages of their careers submit their work, creating a rich and diverse selection that allows the Print Award to thrive as a contemporary exhibition. This showcase highlights both the time-honoured traditions and the innovative experiments happening in printmaking today. The work I entered and selected is one of my most ambitious multi-plate coloured prints. 


The artwork, titled Chatter, explores the significance of community, place, memory, and interconnectedness, symbolised through the presence of the Black Cockatoo, often seen amongst the beach almond trees of Townsville and Magnetic Island. Our conversations shape the memories that bind us, just as these trees adapt and flourish in their coastal environment, demonstrating resilience and adaptability. The vibrant life represented by the Black Cockatoo inspires dialogue about our connections to nature and one another. Chatter highlights that our shared experiences and relationships are woven into the fabric of our community and are essential in shaping our sense of place and belonging.

Jo Lankester
Chatter, 2025
Unique state multi-plate colour intaglio, planographic, collage, polyptych
Image size: 200 x 225cm
Image: Louis Lim. Courtesy of the artist and Onespace


The 2025 WFAC Print Award will feature 68 selected pieces, chosen by a distinguished panel that includes Dr. Jessyca Hutchens (Co-Director at the Berndt Museum, UWA), Hannah Mathews (Director/CEO of the Perth Institute of Contemporary Art), and Trent Walter, an artist, printer, and publisher from Negative Press in Naarm Melbourne.


2025 Print Award Finalists:

Studio 29B, Eero Almeida, Kelsey Ashe, Benjamin Bannan, Julie Barratt, Ange Bateman, Rebecca Beardmore, Alexander Beetle, Sam Bloor, Trevor Bly & Patrick Doherty, Ron Bradfield Jnr, Michael Bullock, Johnathon World Peace Bush, Emma Buswell, Mitch Cairns, Jon Campbell, Ruby Cason, Jacky Cheng, Matthew Clarke, Dominique Coiffait, Jo Darbyshire, Annabel Dixon, Mauretta Drage, Troy Drill, Jacqui Driver, Lesley Duxbury, Robert Fielding, Freyja Fristad, Caroline Goodlet, Freya Hall, Angela Hayson, Deanna Hitti, Dwayne Jessell, Martin King, Hiroshi Kobayashi, Jo Lankester, Eric Lobbecke, Frances Malcomson, Tim McLaughlin, Tim Meakins, Mimili Wati Group, Louise Monte, Zali Morgan, Sally Mumford, Brett Nannup, Kate O'Shea, Jana Papantoniou, Emily Parker, April Phillips, Perdita Phillips, Maree Purnell, Alethea Richter, Brian Robinson, Joshua Searle, Mervyn Street, Ella Sutherland, Bill Taylor, Jacinta Taylor-Foster, Carine Thevenau, Peter Gooloou Thomas, Samantha Thompson, Richard Trang, Justin Trendall, Lois Waters, Kylie Watson, Noah Williams, Evangeline Wilson & Prita Tina Yeganeh





Thursday, June 17, 2010

Who Buys Art? Do you know your Market?

Welcome to my blog about printmaking.

Who buys art?  Well it is proven that 50% of buyers are tertiary educated middle aged women.

I'm told that there are five main groups of people who buy art and I believe by getting to know these different groups I can set objectives for each and sell more of my prints.

  • Passionate confident art seeker
    • Woman who are 35-54 years old, tertiary educated and employed
    • Objective: invite people to my exhibition openings who have bought from me previously and get them to invite their friends and work colleagues 
  • Excited uncertain investor
    • This group are less confident art buyers who are interested to know more
    • Objective: Have three or four of my friends who are familiar with my art work and have read my current artist statement to approach people looking interested to buy but uncertain. My friends can tell them about me and my printmaking practice. This could increase my sales dramatically. I intend to turn an under-confident art buyer into a passionate art buyer/collector.
  • Unemotional conservative
    • This group is interested but conservative with giving away any emotional response to the work and their intent to buy. 
    • Objective: Put myself in the shoes of the customer, make contact and offer information and perhaps a guided tour of the exhibition so they are more confident in visiting galleries due to a positive experience. The more familiar with visiting the gallery the more educated they become to buy art.
  • Home decorators
    • This group is often not educated in the arts but are interested to buy art on an aesthetic response. 
    • Objective: Reach a broader audience, advertise in home decoration magazines, go to home expos and even have a stall selling and promoting my printmaking products and services.
  • Young disinterested
    • Over deliver, give as much as I can to this group employing all of the above strategies.
    • Objective: Engage with this group through workshops, artists talks and guided tours. Use social networks as my tools for engagement
In sharing this information I hope you gain a greater understanding of who buys art and what can be done to increase your conversion rates.

Happy printmaking,
Warmly,
Jo Lankester

P.S Do you have a beautiful website but very little sales? www.howtogetstartedinprintmaking.com

P.P.S Go confidently in the direction of your dreams. Live the life you've imagined.
Henry David Thoreau


Jo Lankester
Stone ll, 2010 
Sugarlift Aquatint 
12 x 12.5cm
Edition 20 
$90.00 AUD

© Jo Lankester 2010